My marketing experience gives me a special perspective and patience for those who are confused, threatened or just plain overwhelmed by digital marketing. I specialize in turning that negative thinking around, instilling a can-do attitude and guiding the company through the maze of options and opportunities.
My online marketing skills were honed long before there was website design, SEO and social media. I spent my 20s and 30s as an art director at some of America’s best ad agencies at the time, from Scali, McCable, Sloves to Levine, Huntley, Schmidt, Plapler & Beaver. During this time I learned the power of communication, imagery and target audience. I later started Serkes Marketing, which made me appreciate the importance of engaging audiences and forging relationships. It’s little surprise that once online marketing took off, I took after it with a zealot’s fervor.
My bona fides include marketing professorships at Temple University and Philadelphia University. I’ve appeared on CN8-TV’s Art Fennel Reports to discuss the latest trends in social media. And as a believer in offline as well as online social networking, I’m a member of Women’s Business Enterprise National Council and Beacon.