When you open a Twitter account, you’re asked to create a profile. This profile contains various elements: background image, avatar, bio, etc. Many of these can be changed periodically to reflect events, achievements and new locations. However, there’s one [...]
Rhonda Serkes honed her creativity in the top advertising agencies on Madison Avenue winning local, regional and national awards. Now she brings her talents to digital marketing helping companies memorably reach their target audiences in today’s social marketplace by building brand awareness and a loyal community through website design, SEO and social media. Rhonda is a sought after speaker having spoken at universities, conferences and business associations.
At 645 million registered users and counting, it’s not surprising the Twitterverse includes a few jerks like being a Twitter twit. Quite a few, actually. Place a real-time communications platform in the hands of a self-absorbed yutz and, well, we’ve [...]
Hashtags are crucial to your effectiveness on Twitter. However, it’s not enough to know how to use them; knowing how to use them properly is important, too. Violate hashtag etiquette and you risk losing current followers and irritating potential [...]
As a Twitter instructor, I get lots of questions especially about hashtags. Some deal with how to market more effectively on Twitter. Others address operational issues like how often to tweet or when to follow someone. However, one question [...]
When social media marketing started taking off a decade or so ago, I eagerly jumped onboard. It was obvious this is where cutting-edge marketing was headed. Social media continues to grow exponentially with new platforms and new features. For [...]