3 Key Building Blocks For Visual Branding

Recently we examined the need for branding your business. One of the most effective ways to do that is through visual branding. Visual branding uses design elements to reflect your company’s personality and connect with followers. All successful social [...]

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The Importance Of Branding: Part 2 (Brand Strategy)

In a previous post, The Importance Of Branding: Part 1, defined branding and discussed its importance to marketers - brand strategy. Now let’s outline what you need to do to establish and maintain a successful brand. The first step [...]

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Sparketing: Marketing That Lights Their Fire

Few disciplines create more words – or add meanings to existing ones – than social media. Blog, website, tweet, post, like, avatar, bookmark, tag, hashtag, lifecasting, link, troll, klout, podcast, mashup, meme, etc. I’m adding a new one to [...]

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The Importance Of Branding: Part 1

What exactly is branding? And why is it important to your business? This post will answer those questions. In the next one, I’ll discuss what you need to do to successfully brand your company. Let’s start by defining the [...]

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4 Graphics That Engage And Enlighten

In Talk Visually To Your Audience, I explained why you should include visuals in everything you post. One of the visuals mentioned is a graphic. With a photo or video, the focus is on the picture or pictures. With [...]

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