5 Signs You Are A Twitter Twit

At 645 million registered users and counting, it’s not surprising the Twitterverse includes a few jerks like being a Twitter twit. Quite a few, actually. Place a real-time communications platform in the hands of a self-absorbed yutz and, well, we’ve [...]

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10 Tips For Improving Your Hashtag Etiquette

Hashtags are crucial to your effectiveness on Twitter. However, it’s not enough to know how to use them; knowing how to use them properly is important, too. Violate hashtag etiquette and you risk losing current followers and irritating potential [...]

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What The #### Is A Hashtag?

As a Twitter instructor, I get lots of questions especially about hashtags. Some deal with how to market more effectively on Twitter. Others address operational issues like how often to tweet or when to follow someone. However, one question [...]

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Why You Need Twitter

When social media marketing started taking off a decade or so ago, I eagerly jumped onboard. It was obvious this is where cutting-edge marketing was headed. Social media continues to grow exponentially with new platforms and new features. For [...]

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Sparketing: Marketing That Lights Their Fire

Few disciplines create more words – or add meanings to existing ones – than social media. Blog, website, tweet, post, like, avatar, bookmark, tag, hashtag, lifecasting, link, troll, klout, podcast, mashup, meme, etc. I’m adding a new one to [...]

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