Do you use Google’s Google My Business? Then you’re going to love this update from Google.
Google Posts is live to all businesses verified with a Google My Business listing.
To access Google Posts, login to your Google My Business account and click on “Posts” on the left-side menu. Or you can also access it by clicking here.
You should arrive at a page that looks like this:
Then, you’ll write your post here:
Google says local businesses can use Google Posts’ new feature to upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
What’s maybe even more important for your business is that you can link Google Posts to your website and use Posts on Google to drive sign-ups for your newsletters or get potential customers to specific product pages.
Google says Posts gives your business the ability to:
• share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
• promote events and tell customers about upcoming happenings at your location.
• showcase your top products and highlight new arrivals.
• choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.
Google Posts will show up on both Google Search and Maps. You can share timely, relevant updates to help your business stand out to potential customers. And by using custom calls-to-action directly on your listing, you get to decide how to connect with your people.
If you’re using Google My Business, you can start posting right now.
If you’re not yet a Google My Business user. sign up and get begin guiding your Google business listing. Once you get your business verified, you’ll be set to start posting.