Rhonda, Help Me Develop A Kick-Ass Marketing Plan

Rhonda, Help Me Develop A Kick-Ass Marketing Plan

marketing plan
“If you don’t know where you are going, you will wind up somewhere else.” – Yogi Berra

If you’re like me, you hate reading those instructions before assembling furniture from Ikea. But, trust me, after too many three-legged tables and collapsing bookcases, I learned that taking the time to plan ahead makes all the difference.

And planning is the key to successful marketing and promotion. Let’s look developing a marketing plan.

Whether you’re selling to consumers or other businesses (B2B), Marketing is challenging. Of course, with today’s bewildering bounty of new digital media options, grabbing the attention of your customer has become even more demanding for businesses.

Sure, those old standbys of print and broadcast advertising, direct mail, newspapers and magazines are still important, but now there are more so many more layers to consider.

Sure, those old standbys of print and broadcast advertising, direct mail, newspapers and magazines are still important, but now there are more so many more layers to consider.

And that added complexity only makes proper planning extra important.

This is the first in series of postings showing how to develop the marketing plan that is right for your business.

Sure, you can establish the most incredible goals for your business, but as I tell my Marketing 101 students at Philadelphia University, “A goal without a plan is just a wish.”

In the weeks to come, I’ll discuss the elements that go into making that kick-ass plan, including:

  • Mission Statements That Make A Difference
  • Knowing What You’re Really Selling
  • Mastering Your Market
  • Playing CIA With Your Competition
  • Such a Deal! How Good Is Your Pricing?
  • Distribution for Dummies
  • Setting Goals, So Your Wishes Do Come True
  • Budgeting For Success
  • What Do Your Prospects Think About You

Just in case you’re not a believer in making a marketing plan yet, here’s a terrific piece from Business2Community by Payson Cooper telling just how bad it can get when you don’t know where you’re going.

2017-06-07T00:10:41+00:00

About the Author:

Rhonda Serkes honed her creativity in the top advertising agencies on Madison Avenue winning local, regional and national awards. Now she brings her talents to digital marketing helping companies memorably reach their target audiences in today’s social marketplace by building brand awareness and a loyal community through website design, SEO and social media. Rhonda is a sought after speaker having spoken at universities, conferences and business associations.

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